For Release - July 17, 2012
Freeport, Illinois - Fehr Graham Introduces Brand Identity
Engineering and environmental consulting firm Fehr Graham has unveiled a refreshed brand identity created by Ellingsen Brady Advertising of Milwaukee, Wisconsin. The refreshed brand identity, which includes a new logo and website, is an updated visual representation of the principles on which the 39 year old company was founded. "Our brand identity remains built on the promise to help our clients solve problems by understanding their needs and bringing the right solutions. The new look incorporates our vision for the future, which is all about driving results through insight and experience in an ever- changing and highly complex environment," says Mick Gronewold, Board Chairman.

The refreshed brand identity is a result of insight gleaned from clients, prospects, industry data, and employees during the strategic planning effort. "The feedback we received clearly demonstrated that Fehr Graham had substantial brand recognition that hinged on the firm's expertise, diversity of services, responsiveness, and deep client relationships. Since the firm's identity was already solid, we chose to refresh how we look not change who we are," shared Meggon McKinley, Chief Operating Officer. The most recent Fehr Graham logo has been in place for over 35 years. Fehr Graham is a premier provider of engineering, environmental, and funding solutions for commercial, industrial, institution, and government clients with five Midwest office locations.

For More Information:
Geoff Oman
200 Prairie Street, Suite 208
Rockford, Illinois 61107
P: 815.394.4700
F: 815.394.4702
goman@fehr-graham.com